Esport Feasibility Case Study

Ann Arbor

What We Did

Esport Supply worked with the city of Ann Arbor, Michigan, to plan and execute an esports activation plan within the city’s population, focusing on engagement and sustainability. This plan was completed through a feasibility study, which highlighted the areas of Community Engagement, Event Optics, Financial Results, and Industry Trends. The study was aimed at improving the activity options for the people of the city of Ann Arbor, and capturing a younger audience that did not have access to the nightlife scene. 

  • Feasibility Study
  • 2D Renderings

Future Space

We worked with local stakeholders that were established within the esports ecosystem to gather anecdotal observations of facility planning options and utilization of space. From this information gathering, as well as several surveys that were sent out to the local government offices of Ann Arbor’s Parks & Recreation department, we landed on a severely underutilized warehouse that could house the city’s esports ventures sustainably over the next five years.

Local area Inclusion

We also partnered with the Universities in the area including the University of Michigan and Eastern Michigan University to consult through event planning and collegiate involvement from brands such as Immortals and Progressive.

Through this feasibility study, we were able to deliver the city of Ann Arbor, Michigan, a comprehensive activation plan for their esports ventures, as well as several additional event ideas that would assist in getting the city on the map for esports competitions and regional engagement.


Daniel DeMarte

Daniel DeMarte, JCC President

When we first started looking at where we would consider offering e-sports, we started in Chautauqua County, and when that conversation started, the partner we brought in was only working on large spaces, much larger than what we’re talking about here. They weren’t interested in small spaces. In fact, they may have said something along the lines that it couldn’t wor… Read More

George Sisson

George Sisson, Director of Athletics & Recreation JCC

So our institution made a commitment to try to grow the enrollment annually on campus, which is one of our branch campuses. And we did some research on what is out there and what’s available, not only for what growth there is in the sport, but also we can attract students from this region. And so EA Sport was a hot topic or hot trigger. And so that was the area in w… Read More

Paula Snyder

Executive Director, Cattaraugus County Campus

“Esport Supply was the company that could give us what we needed within the budget that we had to spend with a maximum amount of product for our dollars and the professionalism and the way that it looks is unmatched.”

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